In the world of enterprise development and branding, going digital is all of the buzz. So what is digital marketing and just how can we use it growing our businesses?
Digital Marketing Defined
Digital marketing is the advertising promotion of businesses and the brands through digital media channels. Digital media, at the moment, includes websites, social media marketing, radio, television, mobile as well as forms of typically non-digital media such as billboards in addition to transit signs. Fundamentally any marketing media that’s delivered electronically is considered digital marketing.
This leaves only various kinds of person-to-person (P2P) marketing, print marketing and direct marketing outside of the digital marketing patio umbrella. Even then, print ads, direct postal mail, print directories, advertisements and posters usually are all starting to hook up to their digital counterparts. With products like URL getting pages, QR rules, web banner marketing, online directories and text codes, traditional marketing and advertising typically has a digital marketing relationship.
Why the Focus upon Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. Typically the ever-increasing demand to demonstrate quantifiable results makes going digital a dream for the digital marketing agency. Many digital media, including websites, social press and mobile advertising is much easier to track than traditional marketing media like print advertising.
For those who do buiness owners, many kinds of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social networking and e-mail marketing are low cost alternatives to print advertising direct mail. These digital channels are open to businesses of any sizing, and help in order to even the playing field for start-ups, small enterprises and independent consultants seeking new business.
For consumers, the speed of life makes electronic digital advertising a must. When individuals are needing goods and solutions, gone are the days of thumbing through a phonebook to find them. Now, we whip out our cell phone devices or head to our computers regarding answers – and we find them fast.
Using Digital Media to Build Your Business and Brand
No matter what size your business is – big or small to medium sized business / enterprise (SMB or perhaps SME) – you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be certain it does the subsequent:
Adequately represents your own business and company (look and feel, messaging)
Adequately speaks to your potential audience
Can be found by searchers upon top search engines
Is up-to-date and easily navigable
Provides multiple channels regarding customer communication
Connects to other marketing and advertising efforts
It is recommended that an individual work with a professional website design firm that is competent in web growth and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it will be considered one of your top business investments.
Once you have your website complete, the particular next steps would be to launch regular month to month or bi-monthly email-based campaigns, and connect with customers via social media. If conversion rate optimization stats are truly on a shoestring budget, these are efforts that may end up being done in-house (by someone with all the proper knowledge) or for a low cost by an outside digital marketing agency. Be certain that your entire efforts lead customers back to your website where they are able to fully engage with your enterprise, products and providers, and choose the channels by which they contact you.
If you’re interested in obtaining aggressive with search marketing, you can set aside some electronic marketing dollars for search engine optimization and pay-per-click advertising and marketing. Many businesses today rely heavily upon being found online to gain new customers. A common false impression among business owners is that simply having a website implies that customers will find it. Not so. Your site must be built with specific key words in addition to phrases, meta information, page content plus linking strategies that will help it reach top search rankings.
Because many key words keyword and key phrase have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts along with pay-per-click advertising. Having established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be achieved in-house, or for any reasonable cost through an outside digital marketing agency.
Beyond e-mail, social media marketing and search engine marketing, a person can venture into a host of other digital marketing efforts. Cellular advertising, radio, television, electronic billboards and much more are available as marketing stores. Whatever digital efforts you choose, they should all connect and tie in to your foundation – your organization website.
If you have the means, a wise investment might be to engage confer with a digital marketing agency in order to assist in your marketing efforts. These days, many digital firms offer multiple ranges of service in order to accommodate businesses large and small.
Digidaze is a digital advertising agency in Maryland that offers digital marketing services to small to medium sized Baltimore businesses. We are a new full-service digital marketing agency in MARYLAND providing a web host of in-house electronic marketing agency services.